Trust me, you're not alone...
📸 You second-guess yourself on shoots or during edits, unsure if you’re doing it “right.”
📸 You’re already a photographer, but see brands shifting to video don’t want to miss those opportunities.
📸 Your shoots feel random because you don’t have a clear structure yet.
📸 Terms like FPS, LOG, Rec709, 10-bit, and Cine4 feel overwhelming.
📸 You’re tired of trying to piece everything together from endless YouTube tutorials.
Honestly, I think I spent about 5 years watching random “filmmaker bros” before I sort of knew what I was doing… and even then, I was still nowhere near where I am today - I needed a system.
Meanwhile, the industry is changing. Fast.
A lot of brands aren't hiring massive crews anymore.
They're hiring solo creators who can think, move and shoot fast with a clear vision.
I hate to say it but: if you're not ready to work like that - someone else will be.
Knowing how to shoot video campaigns - on your own changes everything.
Last year I shot 12+ video campaigns for high-end brands around the world - using a setup that fits in a small backpack (hello big pay-check and freedom!)
And even though every client and campaign is different, I rely on the same system for every shoot.
It helps me work fast, stay focused on set, and never second-guess my shots.
Because great campaigns aren’t about having the most expensive tools.
It’s about knowing exactly:
• which gear to use (and when)
• how to structure your shots
• which camera settings you actually need and use
• how you can bring every sequence to life
• and how to edit & color grade to create your own style
Most advice still tells creators you need expensive gear, a big crew, or years of dry filmmaking theory.
As a result, so many talented creators get stuck and overwhelmed before they even start - which is such a shame.
Knowing how to plan, shoot, and finish a campaign on your own changes everything:
• More freedom & time
• Higher-paying clients
• Confidence on set
• The ability to take on projects solo, without depending on a full crew
35 video lessons
no fluff, no over explaining. Just quick, visual videos that get to the point - so you can learn fast, stay focused, and actually enjoy the process.
Online community
Here you can share your work, ask for feedback, get exclusive opportunities through my personal network and connect.
Group Coaching
Every 2 months you'll be invited to an open group coaching where you can ask me direct questions in an online call as well as connect with other creators.
VIDEO CAMPAIGN FORMULA
How is this program different from all the other programs?
This isn’t dry filmmaking theory or a cinematography class - it’s real industry experience, simplified technical knowledge and skills that I use everyday to work with huge global brands - on my own. All put together in a clear, step-by-step framework so you never have to guess what comes next. Or if I’m really honest, I’m a bit fed up with all of the “filmmaker bro” cinematography courses and thought I could ad a feminine and fun approach ;)
Who is this program for?
This is for creatives who see the power and potential of videography and want to jump on the wagon - whether you’re just picking up a camera for the first time or already working in the industry. I cover the essentials every videographer needs (and can’t live without), plus the pro techniques I’ve used in paid client work for years. Your level doesn’t matter - what does matter, is that you have a camera (or plan to get one) and access to editing software like Premiere Pro.
Do I need expensive gear to enter this program?
Well, videography has never been cheap BUT I once started out on a €150,- camera and it got me where I am today. It’s not about the tools, it’s about what YOU do with it. That being said, the better your camera the easier it becomes. I shoot most of my client campaigns handheld - with a SonyA7siii and one good lens. This course shows you how to make the most out of any minimal setup.
I shoot mainly weddings, is this also for me?
Yes, absolutely! While I mainly use fashion and lifestyle examples (because that’s my personal field), the framework itself is universal. The way I break down shots, camera settings, storytelling, lighting, editing, and color grading can be applied to any type of video.
Create high-quality video campaigns on your own - from concept to export.
Because there’s nothing more powerful than creating something from scratch, on your own, with your vision and knowing a brand is trusting you to bring it to life.
It saves them time and money.
It gives you full creative control and bigger budgets (with no one to split it with).
It’s a win–win.
This program is your blueprint on how to get there:
✔️ Turn any loose idea into a strong, strategic video concept
✔️ Learn my exact 3-step method that makes every sequence feel alive and intentional
✔️ The 7-shot formula that gives your videos structure, rhythm and style
✔️ ALL of my gear, settings & solo techniques - shown and explained in visual tutorials
✔️ Clear, step-by-step lessons for beginners and videographers who are ready to level up
✔️ You'll finally feel confident with a camera and start charging real professional rates.
Everything you need to plan, shoot and finish high-quality video campaignsAll in one clear system:
VIDEO CAMPAIGN FORMULA
Learn how to go from a “loose idea” to a strong campaign concept - including storytelling, moodboarding and my quick 20 min location-check system.
My proven 7-shot structure, the 3-shot method, continuity tricks, transition and creative tools - so you can film with direction, speed, and zero guesswork.
Finally understand exposure, focus settings, picture profiles, LOG, rec709, FPS, shutterdrag, conversion, 10-bit, colorspecs, LUTs and all of the other technical stuff that sounds super complicated and overwhelming - All will be explained and shown and you will be surprised with how easy it actually is, I promise ;)
Handheld? Stabiliser? Strap? I show you how to move your camera on set and which tools to actually use (and why).
Even when you’re solo - you’re still the director. Learn how to guide talent and manage on-set dynamics like a pro.
Make the most of available daylight, learn my 4 go-to studio setups and learn when to DIY or work with a professional - lighting made easy and fun.
My full Premiere workflow: importing, spotting, organising, backing-up, editing, vertical formatting, exporting and color grading. Built for speed, simplicity and an effective workflow
BONUS: the final export playbook, all the right export settings in 1 place.
Now only 397 instead of €699 for a limited time.
This is what happened when I fully committed to shooting video campaigns solo:
🎉 I started working with high-end brands all over the world - shooting over 50 official brand campaigns with nothing more than the tiny camera setup that fits in my tiny backpack.
🎉 I stopped doubting my shots, colors and edit.
🎉 Every campaign followed the same clear system - from planning to final export (the amount of time this saves is insane)
🎉 I built a way of working that doesn’t depend on a big crew, expensive gear, or complicated setups - It's the system that is now yours,
470+ people have started already!